In the world of boxing, negotiations are just as important as in-ring performance. Promoter Eddie Hearn understands this well, suggesting that Canelo Alvarez would be willing to work with His Excellency Turki Alalshikh if “the deal is right” following his upcoming fight against Edgar Berlanga on September 14th.
Despite recent tensions, Alvarez’s flexibility shines through. He may not have been ready to discuss a potential bout with Terence Crawford in 2025 just yet, but that doesn’t mean the door is closed. Canelo is open to hearing out Turki’s proposals, showing that he’s not one to hold grudges in the business of boxing.
Strategic Matchmaking
While the idea of Alvarez facing off against Crawford may sound intriguing on paper, it’s important to consider the practicality of such a matchup. Canelo, a dominant force in the super middleweight division, needs to prioritize fights that make sense for his career trajectory.
Crawford, while undoubtedly talented, has faced criticism for his performance against Israil Madrimov at 154. Moving up two weight classes to take on Canelo at 168 would be an immense challenge for the Nebraska native. It’s crucial for Canelo to select opponents that elevate his status in the sport, rather than simply meeting someone in the ring for the sake of it.
Business Before Fisticuffs
Eddie Hearn’s admiration for Canelo’s business acumen is evident. The promoter applauds Alvarez for doing things his own way and prioritizing deals that align with his vision for his career. This business-first approach has served Canelo well, allowing him to become not just a boxing star, but a savvy entrepreneur in the sport.
The potential matchup between Canelo and Crawford is intriguing from a hardcore boxing fan perspective. However, the challenge lies in captivating the casual audience. Reports of Crawford vs. Madrimov garnering only 200K PPV buys indicate that Crawford may not have the mainstream appeal that Canelo commands.
Canelo Alvarez’s next move in the boxing world will require careful consideration of both sporting and business factors. While the allure of high-profile matchups is strong, Alvarez must remain true to his goals and values, selecting opponents that further his legacy in the sport. With the right deal and strategic planning, Canelo’s future remains bright in the world of boxing.