Matchroom’s recent signing of WBC lightweight champion Shakur Stevenson for his upcoming fight against Joe Cordina raises questions about the nature of the promotional deal. Promoter Eddie Hearn has been tight-lipped about whether this is a one-fight arrangement or a long-term commitment. Given Stevenson’s recent performances, it may be prudent for Hearn to focus on shorter-term deals to mitigate potential losses.
Hearn’s ambition to turn Stevenson into a boxing superstar faces significant challenges, primarily stemming from the fighter’s inability to captivate audiences. Stevenson’s hit-and-run style of boxing lacks the excitement that fans crave, making it difficult for him to gain a substantial following. While Stevenson may find some reception in the UK, he falls short of the charisma and power that made fighters like Naseem Hamed iconic.
The upcoming fight between Stevenson and Cordina, followed by a likely defense against William Zepeda, presents a formidable challenge for Stevenson. An impressive victory would pave the way for potential matchups with top fighters like Gervonta Davis. However, Stevenson’s cautious approach in the ring has earned him criticism from fellow boxers, who view him as reluctant to engage and prone to questionable judging decisions.
Despite receiving accolades from figures like Turki Alalshikh, who dubbed him the ‘Outlaw,’ Stevenson faces skepticism from both fans and peers. His reluctance to trade blows and evade prolonged engagements has alienated him from a significant portion of the boxing community. While Hearn believes in Stevenson’s potential, the reality of converting him into a global superstar remains uncertain.
Hearn’s assertion that Stevenson will achieve greatness with their partnership may be overly ambitious. Stevenson’s style of boxing does not align with the contemporary expectations of fans, who gravitate towards action-packed fighters like Davis and Alvarez. While Stevenson has remained undefeated, his performances at 135 pounds have raised doubts about his long-term viability in the division.
As Stevenson prepares for his upcoming fight in Riyadh, the pressure to deliver a compelling performance looms large. The outcome of his bout against Cordina and potential showdowns with top contenders will determine whether he can overcome the reputation of being a strategic yet unentertaining boxer. Stevenson’s journey towards stardom with Matchroom is fraught with challenges, requiring a delicate balance of skill, strategy, and charisma.